The Budweiser Clydesdales first trotted their way into American hearts over 90 years ago in 1933, and have been a symbol of tradition for Anheuser-Busch ever since. But when did they begin appearing in their famous Super Bowl commercials? And what will the 2025 Budweiser Clydesdale ad feature?
The history of the Budweiser Clydesdales
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The story of the Budweiser Clydesdales began in April 1933, when August A. Busch Jr. and Adolphus Busch III gifted their father, August A. Busch Sr., a six-horse Clydesdale hitch to celebrate the repeal of Prohibition. If only they knew then what the Clydesdale horses would become to the company and its fans.
The company then arranged for a second group of Clydesdales to parade through the streets of New York City, a promotional event that culminated with presenting a case of Budweiser to former Governor Alfred E. Smith, to thank him for his fight against Prohibition.
The hitch continued its promo tour across New England and the Mid-Atlantic, and even made a beer delivery to President Franklin D. Roosevelt at the White House.
Over time, the hitch expanded from six to eight horses, and in 1950, a Dalmatian was introduced as the official mascot, a nod to the breed’s historic role as carriage dogs. Today, the Budweiser Clydesdales still make hundreds of appearances each year, and each traveling hitch is accompanied by a Dalmatian.
Fun Facts About Budweiser Clydesdales
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Behind the scenes, a dedicated team ensures the well-being of these “gentle giants,” who are so important to the company. Expert groomers travel with the hitches, overseeing their diet and care. Each horse consumes around 25 quarts of grains with vitamins and minerals, 60 pounds of hay, and 30 gallons of water daily. When traveling, the horses, along with their iconic red, white and gold beer wagon, are transported in specially designed trailers equipped with air-cushioned suspension and thick rubber flooring to ensure comfort. The drivers, who undergo rigorous training, skillfully handle the 12-ton ensemble. Fun fact: All of the horses have short names like “Bud,” making it easier for the drivers to direct them during a performance.
Today, the Budweiser Clydesdales reside at various Anheuser-Busch facilities, including the historic stables in St. Louis and the Warm Springs Ranch in Boonville, Missouri, where visitors can visit the beautiful horses and see the magic up close.
