Super Bowl Sunday is always packed with unforgettable moments, but this year, it wasn’t a game-winning touchdown or a halftime performance that stole the spotlight. Instead, it was a wide-eyed, spirited young Clydesdale named Mack, starring in Budweiser’s highly anticipated commercial, who left viewers utterly captivated.
For decades, Budweiser’s iconic Clydesdales have been a cherished part of Super Bowl advertising lore. From nostalgic tearjerkers to comedic charmers, these majestic horses have consistently delivered ads that resonate with audiences of all ages. But 2025’s entry felt particularly special—thanks to Mack, a foal with a whole lot of personality.
The 60-second spot, aptly titled “The First Steps,” chronicles Mack’s journey from an unsteady newborn to a budding superstar within the iconic Budweiser team. Set against the backdrop of golden pastures and a red barn, the ad opens with a tender moment as Mack takes his first wobbly steps under the watchful eye of his mother. The scene quickly transitions into a montage of Mack’s playful misadventures—chasing butterflies, slipping in mud, and attempting to keep up with the older, more seasoned Clydesdales.
What sets this ad apart is its emphasis on resilience. In one particularly poignant moment, Mack stumbles while trying to pull a small wooden cart. After a brief moment of hesitation, the little foal rises, determination shining in his eyes. The ad crescendos with Mack triumphantly galloping alongside the older horses, set to the soaring notes of a reimagined version of Fleetwood Mac’s “Don’t Stop.”
It’s no surprise that viewers were immediately obsessed with Mack. Social media exploded with hashtags like #MackTheClydesdale and #BudweiserFoalGoals trending within minutes of the ad airing. Fans flooded Twitter and Instagram with heartwarming reactions, sharing how the ad left them misty-eyed and inspired. One user tweeted, “Who needs touchdowns when you have Mack’s first steps? Budweiser just won the Super Bowl!”
Beyond the adorable appeal of its young star, the ad’s message of perseverance and community struck a universal chord. “Mack’s journey mirrors what many of us face in life,” said Anheuser-Busch’s marketing VP, Sarah O’Connor, in a press release. “It’s about taking those first, uncertain steps and realizing you’re never alone—we all have a team to support us.”
The ad also marks a milestone for Budweiser’s ongoing commitment to sustainability and animal welfare. Mack and the rest of the Clydesdales featured in the ad are part of Budweiser’s expanded partnership with farms dedicated to ethical breeding and care for draft horses.
As for Mack, this debut is only the beginning. Budweiser hinted that the young foal might return in future campaigns, possibly following his journey as he matures into a full-fledged member of the Clydesdale team.
With its perfect blend of heart, humor, and an adorable four-legged star, Budweiser’s 2025 Super Bowl commercial has once again proven why they remain the king of Super Bowl advertising. Mack’s story reminds us all that greatness begins with a single step—and sometimes, that step comes with a little stumble.
