The Budweiser Clydesdales have been a cornerstone of Super Bowl commercials for decades, captivating audiences with their grace, strength, and heartfelt stories. From emotional narratives to lighthearted humor, these majestic horses have carried Budweiser’s legacy through some of the most memorable ads in advertising history. If you’ve never seen these timeless classics—or just want to relive the magic—here’s a journey through the best Budweiser Clydesdale commercials since 1996.
1996: “Respect”
The Clydesdales took on a solemn tone in 1996 with “Respect,” a tribute to the American spirit and the victims of tragic events. This ad featured the Clydesdales bowing before the Statue of Liberty, an image that remains etched in the hearts of viewers as a symbol of resilience and unity.
2001: “Snowball Fight”
In a more playful turn, Budweiser brought humor to the table with “Snowball Fight.” The Clydesdales engage in a mischievous snowball battle, showcasing their lighter side while keeping audiences entertained. This ad quickly became a fan favorite.
2002: “September 11 Tribute”
In one of the most poignant and iconic Clydesdale ads, Budweiser paid tribute to the victims of 9/11. The horses are seen traveling across the countryside before bowing in front of the New York City skyline. This ad aired only once, leaving a lasting impact as a symbol of honor and remembrance.
2013: “Brotherhood”
“Brotherhood” is perhaps one of the most emotional Budweiser commercials ever made. The ad tells the story of a young foal being raised by its trainer and later reuniting with him after joining the Budweiser Clydesdale team. Set to the song “Landslide” by Fleetwood Mac, this commercial captured the deep bond between humans and animals, bringing tears to millions.
2014: “Puppy Love”
In 2014, Budweiser introduced a new star alongside the Clydesdales: an adorable Labrador puppy. “Puppy Love” tells the story of a puppy’s unbreakable bond with a Clydesdale, and the lengths the horses go to protect their tiny friend. This heartwarming ad became an instant classic, loved by viewers of all ages.
2015: “Lost Dog”
The success of “Puppy Love” led to a follow-up story, “Lost Dog.” This time, the puppy gets lost and faces danger, only to be rescued by the heroic Clydesdales. The ad once again struck an emotional chord, emphasizing themes of loyalty and friendship.
2020s: New Traditions and Nostalgia
Recent Budweiser commercials have continued to evolve, blending humor, nostalgia, and relevance. Themes of resilience and unity have remained central, ensuring the Clydesdales’ place in the hearts of viewers.
Where to Watch
If you’re ready to relive every iconic moment, Budweiser has made many of these commercials available online. Whether you’re drawn to the emotional stories or the playful antics, these ads are a testament to the power of storytelling.
Conclusion
The Budweiser Clydesdales are more than just a symbol of the brand—they’re a cultural icon. From their first Super Bowl appearance to their most recent ad, these majestic horses continue to inspire and entertain audiences worldwide.
