The Super Bowl has long been a premier stage for advertisers to showcase their most creative and memorable commercials. In 2025, brands have once again risen to the occasion, delivering a blend of nostalgia, humor, and star power to captivate audiences. Among the standout ads this year are Hellmann’s reunion of Meg Ryan and Billy Crystal, Shaboozey’s family-friendly Nerds commercial, and several other notable campaigns.
Hellmann’s: A Nostalgic Reunion
Hellmann’s mayonnaise has crafted a commercial that tugs at the heartstrings of movie enthusiasts by reuniting Meg Ryan and Billy Crystal to recreate the iconic deli scene from the 1989 romantic comedy “When Harry Met Sally.” Set in New York City’s famed Katz’s Delicatessen, the ad begins with Ryan’s character expressing dissatisfaction with her sandwich. Upon adding Hellmann’s mayonnaise, she delivers an enthusiastic reaction reminiscent of her original performance. Crystal’s character, maintaining his signature dry wit, remarks, “This one’s real.” The commercial also features a cameo by Sydney Sweeney, who delivers the memorable line, “I’ll have what she’s having,” paying homage to the original film.
This advertisement not only promotes Hellmann’s but also celebrates the 35th anniversary of “When Harry Met Sally,” a film recently inducted into the National Film Registry. By blending nostalgia with humor, Hellmann’s successfully connects with both longtime fans of the movie and new audiences.
Shaboozey’s Nerds: Embracing Family-Friendly Fun
In a departure from the high-octane and often edgy commercials typical of the Super Bowl, the candy brand Nerds has opted for a wholesome, family-friendly approach. Their latest ad features Shaboozey, who brings a sense of wonder and excitement to the screen. The commercial is characterized by its playful and lighthearted tone, aiming to appeal to viewers of all ages.
While specific details about the plot of the Nerds commercial remain under wraps, teasers suggest a focus on the joy and nostalgia associated with the candy. By choosing a family-friendly narrative, Nerds positions itself as a brand that values inclusivity and shared experiences, resonating with a broad audience.
Uber Eats: A Fusion of Celebrities and Trends
Uber Eats has rolled out a series of star-studded commercials that tap into current cultural trends. One notable ad features Martha Stewart and Charli XCX engaging in a playful exchange that references popular TikTok challenges. Set in a modern kitchen, the two celebrities showcase their culinary skills while incorporating dance moves and internet slang, creating a humorous and relatable narrative.
In another Uber Eats spot, Matthew McConaughey takes on the persona of legendary football coach Mike Ditka. Dressed in Ditka’s signature sweater vest and sporting a mustache, McConaughey delivers a motivational speech about the importance of a good meal, seamlessly tying it back to Uber Eats’ delivery service. These ads effectively blend celebrity appeal with contemporary culture, making them memorable highlights of this year’s Super Bowl lineup.
Budweiser: Tradition Meets Innovation
Budweiser continues its tradition of featuring Clydesdale horses in its Super Bowl commercials, but this year with a fresh twist. The ad follows a young Clydesdale eager to prove himself by delivering a keg of Budweiser to a remote location. Along the journey, the horse encounters various challenges, including treacherous terrain and inclement weather. The narrative culminates in a triumphant delivery, symbolizing perseverance and dedication.
This commercial not only reinforces Budweiser’s brand identity but also resonates with themes of resilience and hard work. By combining traditional imagery with a compelling story, Budweiser maintains its status as a staple of Super Bowl advertising.
Ray-Ban x Meta: A Star-Studded Collaboration
In a unique partnership, Ray-Ban and Meta have teamed up to promote their new line of smart glasses. The commercial features actors Chris Hemsworth and Chris Pratt engaging in a humorous debate about the nature of reality. Set in a picturesque countryside, the two Chrises don the stylish eyewear while discussing the blending of the physical and digital worlds.
The ad cleverly showcases the functionality of the smart glasses, highlighting features such as augmented reality navigation and hands-free photography. By leveraging the star power of Hemsworth and Pratt, along with a witty script, the commercial effectively introduces the innovative product to a wide audience.
Michelob Ultra: A Game of Pickleball
Michelob Ultra’s latest Super Bowl ad brings together actors Catherine O’Hara and Willem Dafoe as crafty pickleball hustlers. The commercial opens with O’Hara and Dafoe, disguised as novices, challenging unsuspecting players to a game. As the match progresses, it becomes evident that the duo are seasoned pros, executing impressive shots and outmaneuvering their opponents.
The ad concludes with the tagline, “It’s only worth it if you enjoy it,” emphasizing Michelob Ultra’s message of balancing active lifestyles with enjoyment. By featuring the trendy sport of pickleball and the unexpected pairing of O’Hara and Dafoe, the commercial delivers humor and surprise, making it a memorable addition to this year’s lineup.
Taco Bell: Doja Cat Breaks the Rules
Taco Bell’s Super Bowl ad features musician Doja Cat attempting to enter a Taco Bell restaurant despite a humorous “no celebrities allowed” policy. The commercial showcases Doja Cat’s determination as she disguises herself in various outfits to gain entry, only to be recognized each time. The ad culminates with her finally succeeding and enjoying a meal, highlighting the irresistible appeal of Taco Bell’s offerings.
This
