A Classic Returns to the Big Stage
Few Super Bowl traditions are as beloved as Budweiser’s Clydesdale commercials. For decades, these majestic horses have symbolized the brand’s deep-rooted heritage, evoking feelings of nostalgia, strength, and American pride. After a brief absence in some recent campaigns, Budweiser made a highly anticipated decision in 2024—bringing back the iconic Clydesdales in a heartwarming new Super Bowl ad.
The return of the Clydesdales wasn’t just a marketing move; it was a nod to tradition and a recognition of what fans love about Budweiser’s storytelling. The 2024 commercial blended emotion, classic imagery, and a sense of resilience, creating a powerful message that resonated across generations.
The 2024 Super Bowl Ad: A Story of Strength and Determination
The new Budweiser Super Bowl commercial was more than just an advertisement—it was a cinematic experience. The ad opens with a stunning winter landscape, snow gently falling over a quiet countryside. A lone Clydesdale stands in a barn, seemingly preparing for a journey. The camera pans to a determined rancher, who carefully fastens a harness and opens the barn doors.
As the Clydesdale steps forward, we see a team of six powerful horses waiting outside, their breath visible in the cold air. The familiar sight of a Budweiser beer wagon appears, signaling the return of the brand’s most beloved mascots. The message of the ad is clear: no matter the obstacles, tradition endures, and resilience prevails.
The commercial follows the horses as they brave icy roads, strong winds, and the challenges of the journey. A loyal Budweiser Dalmatian, perched atop the wagon, barks enthusiastically, urging the team forward. The scene is underscored by dramatic music, enhancing the feeling of determination and triumph.
As the Clydesdales arrive in a small town, they are greeted by smiling faces, old friends, and community members, reinforcing Budweiser’s message: through hard times and change, the spirit of togetherness never fades. The final shot features the tagline:
“Here’s to the journey. Here’s to what makes us stronger. Here’s to Budweiser.”
Why the Clydesdales Matter
Budweiser’s Clydesdales have been a symbol of tradition, strength, and resilience since they were first introduced in 1933 to celebrate the repeal of Prohibition. Over the years, they have appeared in dozens of iconic Super Bowl ads, becoming a staple of the big game’s most memorable commercials.
By bringing them back in 2024, Budweiser reaffirmed its connection to heritage, craftsmanship, and American values. In an era where brands often shift toward modern, digital-first advertising, Budweiser’s choice to return to its classic storytelling roots was both bold and refreshing.
The Emotional Impact on Fans
As soon as the Clydesdale commercial aired, fans took to social media to express their excitement and appreciation:
- “The Budweiser Clydesdales are back! This is what Super Bowl ads should be about—emotion, tradition, and heart.”
- “I teared up watching the Clydesdales make their way through the snow. Such a powerful message.”
- “Budweiser just proved that some things never go out of style. The Clydesdales are timeless.”
The overwhelmingly positive response demonstrated that Budweiser’s decision to bring back the Clydesdales was a winning move, reinforcing the idea that great storytelling is timeless.
A Return to the Classics: What’s Next for Budweiser?
With the success of the 2024 Super Bowl ad, many are wondering: what’s next for the Clydesdales? Will Budweiser continue to incorporate them into future campaigns?
While the brand has experimented with different marketing strategies over the years, one thing is certain—the Clydesdales hold a special place in Budweiser’s identity. This commercial was not just a trip down memory lane, but a reminder of the enduring power of tradition.
As Budweiser looks ahead, it’s likely that the Clydesdales will remain an integral part of its storytelling, ensuring that future generations continue to experience the majestic horses that have defined the brand for decades.
Conclusion: A Timeless Legacy
The 2024 Budweiser Super Bowl commercial was a masterclass in emotion, nostalgia, and brand loyalty. By bringing back the Clydesdales, Budweiser reconnected with its audience in a way that felt both authentic and deeply meaningful.
At its core, the commercial wasn’t just about beer—it was about perseverance, resilience, and the importance of tradition. In a world that’s constantly changing, the Clydesdales remind us of the things that stay the same: strength, unity, and the simple joy of sharing a Budweiser with those who matter most.
