The Budweiser Clydesdales hold a unique place in American culture, symbolizing tradition, strength, and an enduring connection to the iconic Budweiser brand. Their appearances in television commercials, parades, and events have captivated audiences for decades. Among their many celebrated campaigns, the 2014 Super Bowl commercial titled “Puppy Love” remains one of the most beloved. This heartwarming ad showcased the special bond between a playful golden retriever puppy and the majestic Budweiser Clydesdales, resonating with viewers worldwide. Let’s delve into the details of these iconic horses, their training, and their pivotal role in creating one of the most memorable commercials of all time.
The Budweiser Clydesdales: A Legacy of Excellence
The Budweiser Clydesdales first became part of the Anheuser-Busch family in 1933, introduced as a celebratory gesture to mark the end of Prohibition. Over the years, they evolved into a cultural icon, representing the values of quality, tradition, and heritage. Known for their towering size, gentle demeanor, and stunning appearance, these horses embody a unique blend of power and grace.
To qualify as a Budweiser Clydesdale, a horse must meet specific requirements. They must be at least 18 hands tall (6 feet) at the shoulder, weigh between 1,800 and 2,300 pounds, and have a bay coat, white stockings, a blaze of white on the face, and a black mane and tail. These striking features, combined with their disciplined training, make the Clydesdales a visual spectacle that never fails to impress.
The ‘Puppy Love’ Commercial: A Cultural Phenomenon
The “Puppy Love” commercial, released during the 2014 Super Bowl, was an instant hit. Directed by Jake Scott, the ad was a sequel to Budweiser’s earlier “Brotherhood” commercial, which had introduced viewers to the emotional bond between the Clydesdales and their handlers. “Puppy Love” took this concept further, introducing a playful golden retriever puppy into the narrative.
The storyline followed a young puppy who repeatedly escapes from an adoption center to visit a neighboring farm where the Budweiser Clydesdales are housed. Despite efforts to separate them, the puppy and one particular Clydesdale form an unbreakable bond. The climax of the ad shows the Clydesdales rallying to prevent the puppy from being taken away by its new owner, underscoring the theme of friendship and loyalty.
The commercial struck a chord with audiences, becoming one of the most popular Super Bowl ads of all time. Its emotional narrative, combined with the stunning visuals of the Clydesdales, made it a timeless piece of advertising.
Behind the Scenes: Creating the Magic
The making of “Puppy Love” was no small feat, requiring months of planning, training, and coordination. Here’s a closer look at what went into bringing the story to life:
1. Casting the Clydesdales
The Budweiser Clydesdales are carefully selected for each campaign. For “Puppy Love,” the chosen horses needed to exhibit a calm demeanor and a strong bond with their handlers, as they would be interacting closely with the puppy on set. The team of Clydesdales featured in the ad had undergone years of training to perfect their movements and respond to cues seamlessly.
2. Training the Puppy
The golden retriever puppy, central to the commercial’s storyline, was trained by expert animal handlers to perform specific actions on cue. The puppy’s playful and curious nature added authenticity to the narrative, but achieving the desired shots required patience and skill.
3. Filming Challenges
Filming with animals always presents unique challenges, and “Puppy Love” was no exception. Ensuring the safety and comfort of the animals was a top priority. The production team worked meticulously to create a stress-free environment, allowing the natural charm and charisma of the Clydesdales and the puppy to shine through.
The Star Power of the Budweiser Clydesdales
While the puppy may have stolen viewers’ hearts, the Budweiser Clydesdales were the true stars of the commercial. Their commanding presence and gentle interactions with the puppy highlighted their versatility and ability to connect with audiences on an emotional level.
1. A Symbol of Strength and Loyalty
The Clydesdales in “Puppy Love” symbolized the steadfast loyalty and protective instincts that define true friendship. Their decision to “rescue” the puppy from being taken away resonated with viewers, showcasing the depth of their bond.
2. Showcasing Elegance and Grace
The commercial captured the Clydesdales’ movements in breathtaking detail, from the rhythmic sound of their hooves to the way they gently nuzzled the puppy. These moments emphasized their elegance and grace, contrasting beautifully with their imposing stature.
Cultural Impact and Legacy
The “Puppy Love” commercial didn’t just entertain; it became a cultural phenomenon. Social media exploded with reactions, and the ad was widely shared and discussed long after its initial airing. Here’s why it continues to hold a special place in people’s hearts:
1. Universal Themes
The themes of friendship, loyalty, and love are universally relatable. The bond between the Clydesdales and the puppy transcended cultural and generational boundaries, making the commercial appealing to a wide audience.
2. Emotional Storytelling
The ad’s ability to evoke strong emotions was a testament to the power of storytelling. It reminded viewers that commercials could be more than just promotional tools; they could be meaningful and memorable experiences.
3. Boosting Brand Image
For Budweiser, the success of “Puppy Love” reinforced its brand identity as one that values tradition, quality, and emotional connection. The Clydesdales, already an integral part of the brand’s image, were further cemented as symbols of Budweiser’s commitment to excellence.
A Lasting Connection
The Budweiser Clydesdales’ role in “Puppy Love” exemplifies their enduring appeal. These majestic horses are not just ambassadors for the brand; they are symbols of cherished values and traditions. Through their appearances in commercials like “Puppy Love,” they continue to capture the imagination of audiences and create lasting memories.
For those fortunate enough to see the Budweiser Clydesdales in person, the experience is nothing short of magical. Whether parading through city streets or starring in a heartwarming commercial, they bring a sense of wonder and nostalgia that few other marketing symbols can achieve.
Conclusion
The “Puppy Love” commercial is a shining example of how the Budweiser Clydesdales can tell a story that resonates on a deeply emotional level. Their majesty, combined with the adorable antics of a golden retriever puppy, created a narrative that touched millions of hearts. More than just an advertisement, it was a celebration of friendship, loyalty, and the timeless connection between humans and animals.
Through this unforgettable campaign, the Budweiser Clydesdales reaffirmed their status as cultural icons. They are not merely horses; they are storytellers, carrying the legacy of Budweiser into the hearts and minds of generations to come.
