The arrival of the Budweiser Clydesdales in New Orleans for the Mardi Gras parades is a cherished tradition that intertwines the rich histories of an iconic beer brand and a city renowned for its vibrant celebrations. These majestic horses, with their towering stature and distinctive feathered hooves, have become emblematic of both Budweiser’s legacy and the festive spirit of Mardi Gras.
A Storied Legacy: The Budweiser Clydesdales
The Budweiser Clydesdales made their inaugural appearance in 1933, gifted by August A. Busch, Jr. and Adolphus Busch to their father to celebrate the repeal of Prohibition. This gesture not only marked a pivotal moment in American history but also introduced a symbol that would become synonymous with the Budweiser brand. Over the decades, these horses have graced numerous events, parades, and commercials, solidifying their place in American culture.
Mardi Gras: A Celebration Like No Other
Mardi Gras, or “Fat Tuesday,” is a time-honored festival celebrated in many parts of the world, but nowhere with as much fervor as in New Orleans. The city’s unique blend of French, Spanish, African, and Creole cultures culminates in a series of parades, balls, and street parties that draw visitors from around the globe. The inclusion of the Budweiser Clydesdales in these festivities adds an extra layer of grandeur and nostalgia.
The Arrival in New Orleans
Each year, as Mardi Gras approaches, the Budweiser Clydesdales make their way to New Orleans, much to the delight of locals and tourists alike. Their arrival is often met with fanfare, with opportunities for the public to meet and photograph these gentle giants before they take to the streets. In 2024, for instance, the Clydesdales were spotted strutting through the streets of New Orleans during the Krewe of Carrollton parade, showcasing their elegance and the deep connection between Budweiser and the city’s traditions.
Horses, Hops, and Cops: A Unique Event
Beyond the parades, the Budweiser Clydesdales participate in events like “Horses, Hops, and Cops,” an annual fundraiser benefiting the New Orleans Police Department’s Mounted Unit. Held at the N.O.P.D. stables in City Park, this family-friendly event offers attendees the chance to tour the stables, enjoy live entertainment, and witness equestrian soccer games featuring the N.O.P.D. horses. The presence of the Clydesdales at this event underscores their role in community engagement and support for local institutions.
The Clydesdales in Popular Culture
The Budweiser Clydesdales have also made significant appearances in popular culture, most notably during the Super Bowl. In 2025, Budweiser’s Super Bowl ad titled “First Delivery” featured a young Clydesdale foal making its debut. The commercial depicted the foal watching older horses on a keg delivery and seizing a chance to help when a keg falls off the cart, navigating various terrains to complete the delivery. This narrative emphasized Budweiser’s long-standing commitment since 1876 and celebrated hard work and determination.
A Symbol of Resilience
The participation of the Budweiser Clydesdales in New Orleans’ Mardi Gras parades is more than just a spectacle; it symbolizes the resilience and enduring spirit of both the city and the brand. New Orleans, having faced numerous challenges over the years, from natural disasters to social upheavals, continues to celebrate its rich cultural heritage with unwavering enthusiasm. The Clydesdales, with their storied history and association with American perseverance, complement this narrative, reminding onlookers of the strength and unity that define both the city and the nation.
Conclusion
The annual arrival of the Budweiser Clydesdales in New Orleans for Mardi Gras is a testament to the enduring partnership between a beloved beer brand and a city known for its unparalleled celebrations. As these magnificent horses parade through the streets, they not only enhance the festive atmosphere but also serve as a reminder of shared histories, cultural resilience, and the timeless appeal of tradition.
For a visual glimpse of the Budweiser Clydesdales’ arrival in New Orleans, you can watch the following video:
