The 2016 Clydesdale Super Bowl Commercial, often referred to as “Go Jimmy!”, is one of the many iconic ads produced by Budweiser featuring their legendary Clydesdale horses. Known for their emotionally touching and visually stunning advertisements, Budweiser has a long-standing tradition of creating Super Bowl commercials that captivate audiences and leave a lasting impression. “Go Jimmy!” follows this tradition, delivering an inspiring and heartwarming narrative that centers around perseverance, teamwork, and the classic American spirit.
The Storyline
The commercial begins on a picturesque Budweiser farm, showcasing the grandeur of the Clydesdale horses. A young foal named Jimmy is introduced, appearing eager but inexperienced as he watches the older Clydesdales train for their prestigious role in pulling the Budweiser wagon. The audience quickly realizes that Jimmy, though full of determination, is not quite ready to join the elite team.
The plot unfolds as Jimmy, with his slightly awkward yet endearing attempts, tries to keep up with the older, stronger Clydesdales. His efforts, however, are met with a mix of humorous stumbles and struggles. He attempts to mimic their disciplined formations, but he often falls behind, sometimes tripping over his own feet. Despite his setbacks, Jimmy remains undeterred, his eyes filled with ambition and the desire to be part of the legendary Clydesdale team.
The Training Montage
A significant portion of the commercial is dedicated to Jimmy’s rigorous training. The scene transitions into a heartwarming montage where Jimmy, under the guidance of a seasoned Clydesdale, undergoes an intensive training routine. He practices his gallop, strengthens his stance, and learns to pull small loads. The visuals are accompanied by an uplifting soundtrack that accentuates the spirit of determination and perseverance. The montage includes touching moments where the older Clydesdales provide subtle encouragement, such as nudging Jimmy forward when he hesitates or patiently waiting for him when he lags behind.
The Climactic Moment
As the commercial reaches its climax, the annual Budweiser Clydesdale parade is about to begin. The camera pans to the beautifully adorned wagon and the team of majestic Clydesdales preparing to set off. Jimmy watches from a distance, his eyes filled with both admiration and longing. Just as the team begins to move, an unexpected twist occurs – one of the older Clydesdales falters slightly, creating a moment of hesitation.
Seizing the opportunity, Jimmy instinctively steps forward. The stable hands, recognizing his determination, give a knowing nod and decide to let him try. With a deep breath, Jimmy takes his place among the esteemed Clydesdales. The lead horse gives him a reassuring glance, and with a powerful stride, Jimmy joins the team in pulling the Budweiser wagon. The crowd erupts in cheers, and in a powerful cinematic moment, the words “GO JIMMY!” appear on the screen, emphasizing his triumphant moment.
Emotional Impact and Reception
The commercial’s emotional pull is undeniable. It embodies the classic underdog story that resonates with audiences of all ages. Themes of perseverance, mentorship, and the pursuit of greatness make “Go Jimmy!” an inspiring and memorable ad. The stunning cinematography, combined with the heartfelt storyline, makes it a standout among Super Bowl commercials.
Upon its release, “Go Jimmy!” received widespread acclaim. Fans of Budweiser’s Clydesdale commercials praised it for staying true to the brand’s tradition of storytelling while introducing a fresh, motivational element. Social media platforms buzzed with reactions, with many viewers expressing how the commercial left them teary-eyed and uplifted. The hashtag #GoJimmy trended on Twitter, with users celebrating the inspiring journey of the young foal.
The Legacy of Budweiser’s Clydesdale Commercials
Budweiser’s Clydesdale commercials have long been a Super Bowl staple, known for their emotional depth, beautiful cinematography, and strong narratives. “Go Jimmy!” continues this legacy, reinforcing the brand’s image as one that values tradition, hard work, and resilience. The story of Jimmy serves as a reminder that perseverance and belief in oneself can lead to great achievements, making the commercial more than just an ad – it becomes an experience that stays with viewers.
Conclusion
The 2016 Clydesdale Super Bowl Commercial, “Go Jimmy!”, is a testament to Budweiser’s mastery of storytelling. By blending humor, emotion, and stunning visuals, the commercial delivers an unforgettable message of determination and triumph. Jimmy’s journey from an eager foal to a proud member of the Budweiser Clydesdale team captures the hearts of audiences, proving once again that Budweiser knows how to create timeless and impactful advertising moments.
