The Clydesdale horses have long been synonymous with the Anheuser-Busch brewing company, serving as a proud and majestic symbol of Budweiser beer. With their towering stature, feathered hooves, and powerful yet graceful demeanor, these horses create a spectacle whenever they appear, whether in parades, promotional events, or television advertisements.
One of the most iconic sights associated with the Budweiser brand is the grand procession of Clydesdales pulling the classic red beer wagon through city streets during parades. This breathtaking display is a true testament to the horses’ strength, discipline, and teamwork. Alongside the regal team of horses, a Dalmatian dog sits proudly atop the wagon, adding charm and tradition to the spectacle.
The tradition of Budweiser’s Clydesdales dates back to 1933, when August A. Busch Jr. and Adolphus Busch III gifted their father a six-horse hitch to celebrate the repeal of Prohibition. Recognizing the awe-inspiring presence of these magnificent creatures, Anheuser-Busch quickly incorporated them into the company’s marketing and branding efforts. Today, the Clydesdales remain one of the most beloved advertising icons in American history.
The Clydesdale Horses
Clydesdales are a breed of draft horse originating from Scotland, known for their immense size, strength, and distinctive feathering around their lower legs. Typically standing between 17 and 19 hands high and weighing up to 2,300 pounds, these horses possess a commanding presence. Despite their immense power, they are gentle, intelligent, and highly trainable—qualities that make them ideal for public appearances.
The Budweiser Clydesdales undergo rigorous training before they are deemed parade-ready. Each horse is carefully selected based on specific criteria, including a bay-colored coat, a white blaze, four white stockings, and a black mane and tail. They must also have an even temperament and be able to work well as part of a team.
During parades, the horses are meticulously groomed, their manes and tails perfectly brushed, and their harnesses polished to a dazzling shine. Each horse wears a custom-made harness adorned with brass fittings, adding to the grandeur of their appearance. The synchronized movements of the team, guided by expert handlers, showcase the harmony and discipline that define these magnificent animals.
The Budweiser Beer Wagon
The beer wagon pulled by the Clydesdales is a meticulously restored turn-of-the-century-style vehicle, painted in the classic Budweiser red and emblazoned with the Anheuser-Busch logo. This wagon harks back to an era when beer was delivered by horse-drawn carts, reinforcing the brand’s deep-rooted history and commitment to tradition.
Each wagon can carry several wooden beer barrels, stacked securely and fastened with precision. Though these barrels are now largely symbolic, they serve as a nod to the past when freshly brewed beer was transported through bustling city streets in a similar fashion.
The Dalmatian: The Perfect Companion
A Dalmatian dog perched on the beer wagon is a delightful sight that adds a touch of nostalgia and companionship to the presentation. Dalmatians have long been associated with horse-drawn carriages, particularly fire engines, due to their natural affinity with horses and their protective instincts. Historically, they would run alongside carriages, acting as guardians for both the horses and their cargo.
In the Budweiser tradition, the Dalmatian is not just a mascot but an essential part of the Clydesdale team. With its distinctive spotted coat and alert demeanor, the dog captures the hearts of spectators, adding an element of playfulness to the parade. Often seen sitting regally on the driver’s seat beside the handlers, the Dalmatian exudes a sense of pride, as if fully aware of its role in the grand procession.
The Parade Experience
Seeing the Budweiser Clydesdales in a parade is an unforgettable experience. The sound of their hooves clopping against the pavement, the jingling of the harness fittings, and the cheers of the crowd create a mesmerizing atmosphere. The horses move in perfect unison, their movements synchronized as they pull the beer wagon with effortless grace.
Parade-goers line the streets, eager to catch a glimpse of the legendary team. Many wave excitedly, while others capture the moment on their phones and cameras. The handlers, dressed in traditional Budweiser uniforms, skillfully guide the team through the parade route, demonstrating both expertise and a deep bond with the horses.
At certain points along the parade, the team may pause to allow spectators to admire the horses up close. The Clydesdales, despite their towering size, are known for their gentle and friendly nature, making them a favorite attraction for both children and adults. The Dalmatian, ever charismatic, often steals the show by interacting with the crowd, wagging its tail and posing for photos.
A Tradition That Endures
Over the decades, the Budweiser Clydesdales have become a cherished part of American culture. Whether appearing in national events, Super Bowl commercials, or holiday parades, they continue to captivate audiences and uphold the legacy of Anheuser-Busch. Their presence is more than just a marketing tool; it represents a connection to history, tradition, and the enduring spirit of craftsmanship.
As the Budweiser Clydesdales march through parades, their grandeur serves as a reminder of the timeless appeal of tradition. Paired with the classic red beer wagon and the ever-loyal Dalmatian, this trio creates a magical and nostalgic spectacle that will continue to enchant generations to come.
