Budweiser, one of America’s most iconic beer brands, has a long history of creating memorable Super Bowl commercials. Each year, millions of viewers eagerly anticipate the Super Bowl, not only for the football but also for the creative, entertaining, and emotional ads. Over the decades, Budweiser has mastered the art of storytelling through its commercials, often blending humor, heartwarming moments, and cultural significance. Here, we take a look at the top 10 Budweiser Super Bowl commercials that have left an indelible mark on advertising history.
1. “Frogs” (1995)
The 1995 Budweiser commercial featuring three frogs—Bud, Weis, and Er—became an instant classic. Set in a swamp, the ad showcased the frogs croaking their names in sequence, creating the word “Budweiser.” The simplicity and humor of the ad captured viewers’ attention and became a cultural phenomenon, inspiring parodies and references for years. The “Frogs” campaign marked a shift toward unconventional and quirky advertising in the beer industry.
2. “Whassup?” (1999)
The “Whassup?” campaign took the world by storm when it debuted during the Super Bowl in 1999. The ad featured a group of friends greeting each other with an exaggerated “Whassup?” while on the phone and drinking Budweiser. The catchphrase became a viral sensation, spawning countless imitations and becoming a part of pop culture. The ad’s relatable humor and conversational tone resonated with audiences, making it one of Budweiser’s most successful campaigns.
3. “Respect” (2002)
In the aftermath of the September 11 attacks, Budweiser aired a poignant and understated commercial titled “Respect” during the 2002 Super Bowl. The ad featured the iconic Budweiser Clydesdales traveling across the country and stopping to bow in view of the New York City skyline. Without dialogue or text, the ad conveyed a powerful message of unity and reverence. It was praised for its sincerity and became a standout moment of the Super Bowl that year.
4. “Lost Dog” (2015)
Budweiser has a history of creating heartwarming ads involving its famous Clydesdales, and “Lost Dog” is one of the most memorable. The 2015 commercial tells the story of a puppy who gets separated from his owner and the Clydesdales. After a series of adventures, the puppy is saved from a wolf by the horses and returns home safely. Set to the tune of “I’m Gonna Be (500 Miles)” by Sleeping at Last, the ad’s emotional appeal tugged at viewers’ heartstrings and reaffirmed Budweiser’s mastery of storytelling.
5. “Brotherhood” (2013)
“Brotherhood” is another heartwarming tale featuring the Budweiser Clydesdales. The 2013 ad follows the bond between a man and the horse he raises from a foal. After the horse is sold to Budweiser, the man reunites with it at a parade. The emotional reunion, set to Fleetwood Mac’s “Landslide,” resonated deeply with viewers, emphasizing themes of loyalty and connection. The commercial’s touching narrative and stunning visuals earned it widespread acclaim.
6. “Clydesdale Football” (2003)
Injecting humor into the Clydesdales’ lore, Budweiser’s 2003 Super Bowl commercial featured the majestic horses playing a game of football in a snowy field. The ad showcased the horses kicking a field goal, with a zebra serving as the referee. Lighthearted and fun, the commercial demonstrated Budweiser’s ability to blend their iconic imagery with humor, creating a memorable and entertaining ad.
7. “Born the Hard Way” (2017)
“Born the Hard Way” tells the story of Adolphus Busch’s journey to America and the founding of Budweiser. The cinematic ad highlights the challenges and perseverance that led to the creation of the brand, offering a historical and inspirational narrative. Released during a time of heightened discussions about immigration, the commercial resonated with many viewers and showcased Budweiser’s ability to connect with contemporary social issues.
8. “Puppy Love” (2014)
Building on the success of their emotional ads, Budweiser’s “Puppy Love” became a standout during the 2014 Super Bowl. The commercial tells the story of a puppy who forms an unlikely friendship with a Clydesdale horse. Despite repeated attempts to separate them, the two remain inseparable, culminating in a heartwarming reunion. Set to the song “Let Her Go” by Passenger, the ad’s touching narrative and charming visuals made it an instant fan favorite.
9. “King of Beers” (1984)
The 1984 “King of Beers” commercial is a quintessential example of Budweiser’s traditional branding. Featuring the Clydesdales pulling a wagon through picturesque landscapes, the ad emphasized the brand’s heritage and craftsmanship. While less humorous or emotional than later ads, it reinforced Budweiser’s reputation as a classic American beer.
10. “Clydesdale Generations” (1996)
This commercial celebrated the legacy of the Budweiser Clydesdales by showcasing different generations of the iconic horses. The ad highlighted the tradition and history of the brand, underscoring its enduring appeal. With stunning visuals and a nostalgic tone, “Clydesdale Generations” paid tribute to Budweiser’s storied past while looking toward the future.
Conclusion
Budweiser’s Super Bowl commercials have consistently set the bar for creativity, emotion, and cultural impact. From the humorous antics of the “Frogs” and “Whassup?” to the heartwarming tales of the Clydesdales and puppies, these ads have left a lasting impression on audiences worldwide. Each commercial reflects Budweiser’s commitment to storytelling and its ability to connect with viewers on a personal level. As the Super Bowl continues to be a platform for innovative advertising, Budweiser remains a brand to watch, constantly reinventing itself while honoring its rich heritage.
